On 8 April 2022, Diligentia College invited Mr. Jiang Hongfeng, the founder of JEEF (a company that provides customers with E-commerce solutions), to give students his interpretations and opinions on the development of E-commerce livestreaming.

Dr. Liao Ruizhi, faculty of Diligentia college and a lecturer of HSS, was invited as the host. Mr. Jiang first introduced the characteristics of the three E-commerce transformations.

He also shared with students his knowledge about Tik Tok. In the end, Mr. Jiang answered the students’ questions, further explaining E-commerce's current development trends and features.